The New Frontier Has Arrived!
AI has forced massive shifts on how humans think, act and interact. Business owners, founders, creators, educators, non-profit leaders – and for that matter every individual- today face a once-in-a-generation opportunity — to harness AI and technology to do more than just survive: to thrive.
“Almost all companies invest in AI, but just 1 percent believe they are at maturity. Our research finds the biggest barrier to scaling is not employees—who are ready—but leaders, who are not steering fast enough. AI now is like the internet many years ago: The risk for business leaders is not thinking too big, but rather too small.”
– McKinsey & Company report, 2025
YOUR JOURNEY TO THE NEW FRONTIER
Step – 1
Chart Your Course
(Define your vision. Build your roadmap.)
Step – 2
Equip Your Expedition
(Set up smart technology tools to scale faster.)
Step – 3
Accelerate Your Journey
(Launch faster. Reach farther.)
Step – 4
Lead Beyond the Horizon
(Grow your company — and your life.)
What we do
Our comprehensive AI approach empowers businesses to innovate, operate smarter, and lead in a rapidly evolving digital landscape:
AI Strategy
Setting a holistic AI strategy sprints that helps customers build competitive advantage.
AI Builds
Designing, building and running AI-Native operating model & custom AI solutions that deliver real results.
Agentic Commerce
Market Intelligence, Customer Service, and Consumer Insights &
Prediction
AI Powered Media
Building video-based advertisements and book trailers that power your brand by telling powerful storytelling
Human progress is marked by how we handle new technologies that has the potential for massive and systemic disruption that will change the way we live and work. Think Electricity, Cars, Internet, Mobile Devices, and Cloud- and then multiple it by 10X. That is the challenge and opportunity that recent advances in AI represent. Yet, successful execution of AI is very rare.
“Many companies have defined an AI strategy—but few are successfully executing it at a scale that matters. Pilots stall. Teams lose momentum. Leadership gets impatient. If this sounds familiar, you’re not alone.”
– Board of Innovation, 2025
HOW SHOULD SME’s THINK ABOUT AI ADOPTION?
Data from the last 2 years have shown that larger firms with $500 million or more in annual revenue are adopting more quickly than smaller organizations. In a March 2025 report, Alex Singla Senior partner and global coleader of QuantumBlack, AI by McKinsey found that organizations that are building a genuine and lasting competitive
advantage from their AI efforts are the ones that are thinking in terms of wholesale transformative change that stands to alter their business models, cost structures, and revenue streams—rather than proceeding incrementally. In other words, when it comes to AI, it pays to THINK big.
“SME’s need a carefully calibrated hybrid AI strategy that is both tactical as well as strategic. SMEs should think about AI strategically but introduce AI ‘tactically’ in key functional areas – such as marketing, sales, customer service- where ROI can be seen quickly.”
– Suresh Kumar, Founder, The New Frontier Firm
But how should small and medium businesses (SME’s) traditional main street business approach AI adoption?
The reality is that most SME’s do not have the time, expertise, financial and manpower resources to ACT big. This calls for a carefully calibrated strategy to introduce AI ‘tactically’ in key functional areas – such as marketing, sales, customer service etc- where ROI can be seen quickly- and can still be aligned with the firms strategic vision. This is not an easy task and often require the guidance of a team of experts who are well versed with AI tools as well as functional areas of the business.
About Us
Origin Story
We were born with the frontier spirit — where grit, resilience, innovation, big vision, and bold actions, shape the future. Founded by Dr. Suresh U. Kumar — a 5-time INC 500 & Deloitte Fast 50 ranked serial entrepreneur, professor, non-profit leader and bestselling author — in partnership with Arun Shroff, founder of Xtend.AI and a well-known AI/ML expert, and Neerja Kalra, an experienced data quality and analytics professional- our firm helps startup teams, traditional business, SME’s, non-profits, educational intuitions, and creators navigate the rapidly evolving landscape and achieve breakthrough success.
Meet our Team
Dr. Suresh U Kumar
Explorer & Agent Boss
Suresh built and scaled multiple companies through four periods of massive disruption: the internet boom, the post-9/11 economy, the 2007-08 financial crisis, and the COVID-19 pandemic. He is a 5-time Inc500 and a Deloitte Fast 50 founder and was involved with taking a company public on Nasdaq. He knows firsthand that success isn’t about building the best product or timing the market — it’s about taking advantage of opportunities and embracing change to build resilient, future-ready companies. His Ph.D. research focused on founders behind America’s most successful high-growth tech startups. Suresh serves as Professor of Innovation and Technology Entrepreneurship at the New Jersey Institute of Technology and as President & Board Member, The Indus Entrepreneur- New Jersey Chapter (TiE-NJ). Suresh is the author of the Amazon India best-selling novel- Girl in Scarlet Hijab (Rupa, 2024)
Arun Shroff
Technology & AI Grand Wizard
Founder/CEO of Xtend.AI, a startup on a mission to unlock the full potential of AI, empowering businesses with a comprehensive suite of innovative products and expert services. He is also the founder of FrontPoint Systems, Inc and co-founder/CTO at Medindia.net, a global top health website, empowering better health for everyone. Arun severed as a topic lead at the Focus Group on AI for Health – a joint initiative of WHO and ITU (UN agency) for assessing AI for health models and was a invited speaker and presented at the AI for Good Global Summit in Geneva. He has a B.Tech from IIT Madras, an MBA from IIM, Ahmedabad, and a M.S. in Computer Science from Penn State University, and certifications in AI/Machine Learning & Deep Learning from Stanford and Coursera.
Neerja Kalra
Data Analytics Ninja
Neerja is an agile coach, senior scrum master, and a data quality/analytics expert who has worked with diverse teams and leaders to embed agility not just in process, but in mindset — enabling organizations to navigate change, build resilience, and deliver real value. Prior to this, her foundation in global operations in the fashion industry gave her deep insight into managing complexity, cross-cultural collaboration, and driving operational efficiency across the organization. She helps small and mid-sized businesses align strategy, teams, analytics, and execution. Neerja has previously worked with NexAge Technologies, Brooks Brothers, and Revenue Solutions Inc.
Services
At The New Frontier Firm, we work with key stakeholders to identify business functions where our custom-built AI tools can elevate business performance. Our solutions help you focus on what really matters: building winning teams, designing the best products and services, getting qualified new customers, and scaling your vision in the most efficient manner.
“Our experience with the New Frontier team has been nothing short of Amazing! They helped us reimagine our priorities, automate our customer service using voice agents, and most importantly obtain new customers through automated social media marketing strategies. This has been hands down the best investment we have ever made.”
– Mandeep K, Hire Rightt Consulting, Toronto.
A few things we’re great at
AI Strategy & Consulting
Successfully integrating AI into your organization requires more than just access to tools — it demands a clear, ethical, and forward-thinking strategy. Our consulting service helps you understand where AI can deliver the greatest value, assess readiness across your teams, and implement solutions that align with your mission. We ensure you adopt AI responsibly, taking into account data privacy, fairness, and long-term sustainability. Make confident decisions about technology with expert guidance every step of the way.
AI-Driven Business Automation & Optimization
Leverage advanced AI tools to automate and enhance critical business functions across departments. From streamlining recruitment and onboarding in HR, to optimizing marketing campaigns through predictive analytics, and delivering faster, more personalized customer service via intelligent chatbots — AI can eliminate inefficiencies and free up valuable human capital. Unlock new levels of productivity and accuracy by embedding AI into daily operations, training workflows, supply chain management, and beyond. Whether it’s automating reporting dashboards, designing smoother customer journeys, or implementing cross-functional collaboration tools, we tailor systems to your unique needs. The result: more time for leadership to focus on growth, innovation, and strategic priorities.
Powerful AI-Driven Storytelling
We combine the deep industry knowledge of business owners and the subject matter expertise of creators with the deep business experience of our project managers and the power of AI to reimagine their communication and marketing messaging. We help them tell their stories in new and powerful ways. Then we use the right AI tool and strategies to reach qualified prospects and make them customers through unforgettable experiences.
Growth Enablement & Scaling Support
Growth isn’t just about speed — it’s about sustainability. We work with you to architect smart business models that can scale with confidence. This includes refining your go-to-market strategy, leveraging AI to analyze new market opportunities, and stress-testing your financial and operational frameworks. We support your expansion through scenario planning, team capacity mapping, and tech stack scaling — so your business remains agile and competitive even during economic uncertainty.
Why Us?
We are a team of seasoned professionals who believe in creating value by creating meaningful and measurable outcomes that matter to our customers and their key stakeholders.
“The AI experts at New Frontier designed a stunning video book trailer for one of our authors that blew our minds. The video was completed in 24 hours at 20% of the cost of doing it the old way and has already helped generate thousands of book sales. We intent to use their services for ALL our authors. Highly recommend The New Frontier Firm!”
– Cindy. L, Zeitgeist Vox Media, New York
Business Growth
We help startup founders, traditional business owners, educational Institutions, non-profit Organizations, creators such as authors & artist, face a once-in-a-generation opportunity — to harness AI and technology to do more than just survive: to thrive.
Family and Personal Growth
We believe a smart AI strategy backed by custom designed automation tools doesn’t just build great companies — it gives founders and their teams back their most precious resource: Time
- More time to pursue your passions!
- More time with friends and family!
- More time for give back to the community!
- More time for living the high-quality life you’re building your company to support!
All of us have a finite amount of time to achieve our life goals. At The New Frontier Firm, we focus on what really matters: clarifying what matters, powerful storytelling, designing the best products and services, improving business processes, building winning teams, getting qualified new customers, and rapidly scaling your vision in the most efficient manner so that you have more time for the other important things in your life such as family, friends, and community.
Contact us
We’re excited to partner with bold founders, business owners, educators and creators like you. Contact us for a complimentary consulting session.